Hi my name is Jasmine Chin,

I am a student at Massey University in Wellington studying Visual Communications and am working towards my Bachelor of Design Degree. My design identity leans more towards deconstruction and the various ways in which media, images and text can be manipulated to create positive and negative reactions.

My parents have come from Kuching, Malaysia, and have moved to Christchurch, New Zealand where I have been born and raised. I would describe myself as a sporty and creative person, in my spare time I enjoy painting, drawing, listening to music, swimming, aikido (self-defense), playing netball and tennis.

I am very curious and aware of everything around me. On short walks or drives, I tend to look closely and examine buildings, adverts and everyday objects around me. I usually think about the drafting and process that is taken to produce these structures, how different groups would perceive advertisements and the amount of creative people there are in the world that are able to envision new ideas every day. This is why I am interested in design and how I am curious about our world and how everything is how it is today, this is what I find amazing.

In ten years time, or earlier, I would love to work in an advertising firm that develop and shape well known international brands and companies, such as Nike and Apple. I aspire to become an international graphic designer who has the tools and skills to commercialise controversial social and political ideas through design and advertising. Building deeper meanings hidden within simple statements and media forms.


Influential artists:

David Carson.

As a grunge designer, Carson had no rules for typography. His ability to break design boundaries through rough distortions of text/ images and allow his creations to run wild by placing anything anywhere on the page. His influence on my work has allowed me to take essential risks in order to explore new techniques.

Carson, David. ‘BLAH BLAH BLAH.’ kingdomofstyle.typepad.co.uk. Global Jet Setter. 21st Mar 2011. Web. 8th Mar 2016.





Carson, David. ‘Ray Gun.’ classes.dma.ucla.edu. The Forever Theme. 5th Nov 2013. Web. 6th Mar 2016.



Terry Jones.

Jones pushed the limits of print, type and typography. Printers were the only source of ‘Photoshop’ during the 80’s, however he instantly put together materials using low budget resources. He believes

“design is something that shouldn’t be complicated”

(eyemagazine.com. Eye Magazine. John. L Walters. 1998. Web. 8th Mar 2016.)

and his hands on approach was truly ground breaking.

Jones, Terry. ‘i-D magazine.’ aiga.org/defining-style-making-i-d/. Word Press. 6th Jun 2015. Web. 4th Mar 2016.


Jones, Terry. ‘i-D magazine.’ lateissue.nl. Stephen Heller. 16th Mar 2006. Web. 5th Mar 2016.



Critical thinking is about questioning and thorough evaluation of work and/or processes of an outcome. In my opinion, critical thinking means trying to determine what is true, where our judgment of what is right and wrong through our preconceived ideas is tested. By critiquing and analysing, we test our own ideas and that of others to comprehend whether it is convincing and logical. Critical thinking affects how we engage with the world as our curiosity of being open to new ideas give us the means to ask questions, leading us into understanding something new and making us want to try new things.



  • “We feel compelled to make images of it and share them with others as a key part of our effort to understand the changing world around us and our place within it.” (Mirzoeff 6) This made me question my own existence, and that the only way people will remember me on this earth would be through stories, images and videos of me I had taken or other people would have recorded.
  • “If we put these factors of growing, networked cities with a majority youthful population, and a changing climate, what we get is a formula for change.” (Mirzoeff 7) This is interesting because he lists all the things we have created on this planet that are becoming problems. We understand the risks however, we have not come up with a solution to change.




Her key ideas are mainly about retaining her culture and Maori identity in a school where she finds it difficult to do so, education not being a big priority to her as she wants to focus more on her heritage with family and her own Maori community and lastly, the conflicting problem of politics between Pakeha and Maori history where her culture seems to be constantly undermined. Overall her perspective is heavily influenced by her traditional Maori roots and that she is willing to focus more on her heritage and traditions, faithful to her ancestry.

She seems to have a harsh tone against Pakeha when she speaks, also uses ‘I’ and not directly ‘we’ however gives off the means of community when she talks about her mother and grandmother etc. This writing comes from a more personal view where she is expressing her thoughts about how Maori always seem to be undermined by Pakeha and her struggles in a community she cannot be herself in. She has a very direct approach and has a formal impression as she addresses her struggles in writing a thesis, and the reasons for this. There were some Maori words that I did not understand, however in a wide context I was able to put together that ‘Kaupapa’ meat culture/ tradition. I have enjoyed this text because of her honesty and faithfulness to her heritage and culture which inspires me.





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